28-Jul-09

Sparkplay Media is a game developer with a soon to be released game, Earth Eternal, already listed as one of the top 5 most popular online 3D rpg games, even before it's release.

Getting ready to launch their very ambitious and exciting new game, Earth Eternal, Sparkplay Media needed assistance in designing some of the key components of it's marketing campaign.

Visionology assisted in three ways. We designed the layout and code for their e-mail marketing campaign with an easy to use layout that is flexible enough for future use. We designed a viral microsite for their game who's goal was to show the comparison between it's competitors and show why Earth Eternal is the better choice for fun, action packed online 3D gaming. Finally we designed and developed the Flash based banners to be used in a marketing push to get the name out there even further and build up anticipation before the launch.

03-Jun-09

Lockflow.com is a website devoted to the sport of mixed martial arts, delivering a diverse range of content for enthusiasts around the globe.

Lockflow.com has been growing and has outgrown it's current shoes. With new content added, different forms of advertising, and times changing they needed a look that was not only better looking but more user friendly.

With this project we started from the ground up, fleshing out the items that were most important first. We created distinct areas for the content, navigation, and advertising to visually distinguish them from one another. This helps in the separation.

The navigation was updated to be more obvious from a user's perspective and while advertising was now lessened from the previous design, it has a separate focus rather than just littering the page with ads.

The content was broken up into more distinct areas using a 2 rather than 3 column approach which we feel helps to lessen people straying away from the content areas. jQuery was used in select areas to shorten the page and make navigating areas such as the techniques more interactive and require less scrolling.

Lastly areas deemed less important to the scope of the main page were cut and saved for subpages where you can get more detailed on a specific topic. This new redesign should help Lockflow.com add content more efficiently and allow users to skim the content quicker to find what they need, giving them more time to read the content further down the line.

03-Jun-09

Ragozzino Foods is one of the leaders in the custom food industry, providing home-made Italian food solutions to businesses large and small.

Visionology concepted, designed, and developed the new Ragozzino website from conception to completion. Working with the old website, which had become stale and outdated, as a starting point only from the content, an entirely new design was generated the maintains the family friendly atmosphere that Ragozzino wants to project, yet delivers the vital information in a clean and concise manner.

An in-house photo shoot captured many historic items that were used on the various headers of the pages to emphasize the family feeling even more. From a technology standpoint the website is leaps and bounds over it's static predecessor. This new website is CMS integrated for ease and flexibility in edits and new content generation.

10-Apr-09

Iron Realms Entertainment is one of the leaders in the text and online based MUD gaming genre, putting out such enormous successes as Achaea, Imperian, Lusternia, and Aetolia.

After a couple months of concepts and planning, Visionology completed the creation of the Midkemia Online experience. Working with the producers for the soon to be released online game as well as the producers for Iron Realms Entertainment, Visionology concepted the branding for the online world as well as for their web presence and has seen the website through to completion of the various templates needed to move forward with content generation.

With these new websites, the goal was aimed at creating a higher sign up ratio and this lies with the in your face messaging. Large visuals were used throughout as well as multiple login and sign up areas in the forefront. This reverses what was done in the past using a content first approach, however it is believe that with this new approach the sign up ratio will be much stronger in the future.

11-Feb-09 Visionology, working in collaboration with the staff at Iron Realms Entertainment, developed the original interfaces for their online games in 2002. Working with the IRE programmers, we developed a new set of interfaces as well as a freshened look and feel for their recently released Flex based online games.

Iron Realms Entertainment is one of the leaders in the text and online based MUD gaming genre, putting out such enormous successes as Achaea, Imperian, Lusternia, and Aetolia.

The new set of interfaces, unlike the originals, consist of a number of rich user screens including a game portal, series of create a character and log-in steps, and the final play screen. With the flexibility of the Adobe Flex system in combination with the superior look and feel of the new design, Iron Realms is poised to maintain it's position as one of the top MUD developers.

20-Nov-08 Visionology, partnered with the Writer's Block, launched the much awaited Diamond Marine website today. After a little over two months in development, we created an entire overhaul from the bottom up starting with a more user friendly framework within a content managment system and moving to entirely new graphic design.

Secondly we focused on their inventory system which was inefficient and outdated. We worked with an outside inventory company to separate the inventory as well as refresh the look of the system to give users an easier browsing experience.

Finally we worked to improve their page rankings by utilizing new SEO friendly copy as well as implementing a host of other methods that were lacking previously. We are positive the new website will not only improve their look but also ultimately help achieve greater sales in the near future.

24-Oct-08 Visionology worked to complete the transfer of Upstart Training's Assets to their new location on the web and with new branding developed by us.

After changing their business model and completing the acquisition of a new location, Upstart Training felt it was the time to undergo a full transformation, which involved new branding and in turn a new location on the internet.

We worked with Innovative Fitness to help convert their website over to the new logo as well as edit existing pages to meet newly added classes and programs. We also assisted in suggestions for marketing in moving forward with a blank slate while also reaping the benefits of an aged domain name. We wish them well in their new endeavors and look forward to working with them on future projects under the new name.

Their new website can be visited at http://www.innovativefw.com

13-Oct-08 Partnered with Dealer123, an inventory solutions provider, Visionology today wrapped up work on Luxury Car Specials, a website selling vehicles geared towards the luxury buyer and with a focus on Lexus vehicles in particular.

By using a clean and concise navigation on this micro-site along with high end graphic design we create an atmosphere for high end buyers to make choices on a vehicle away from the typical dealership setting. It also serves as a marketing portal to attract a narrow range of customers which allows the target demographic to be much smaller.

10-Oct-08 Visionology, partnered with Dealer123 developed and launched two micro sites for Lipton Auto Group, a major South Florida automotive retailer.

The first, Lipton Credit Hotline, is a micro site aimed at low income buyers and those who have a not so stellar credit rating, giving them the ability to get a loan and get approved to own a vehicle.

The second micro site is Lipton Pre-owned Supercenter, created as a way to highlight their pre-owned inventory and give these vehicles their own small portal. In addition to the ability to sort by make from the top nav, there are a number of online forms which make it easy to find financing, contact for more information, or get a trade in appraised.

28-Apr-08 Working with the Writer's Block, a marketing agency, Visionology helped to complete the launch of the newly redesigned Amkai website today.

Amkai, a leader in medical software solutions, came to the Writer's Block and Visionology seeking a new web solution for their aging online presence. Working with the senior staff at Amkai we helped to develop a new clean design language throughout the website while also increasing the functionality and the ease of future upgrades by integration with a content management system.

The new website is a major step up in all facets from their previous presence, allowing for easier content upgrades, better report management, and more flexible lead tracking.