
Secondly we focused on their inventory system which was inefficient and outdated. We worked with an outside inventory company to separate the inventory as well as refresh the look of the system to give users an easier browsing experience.
Finally we worked to improve their page rankings by utilizing new SEO friendly copy as well as implementing a host of other methods that were lacking previously. We are positive the new website will not only improve their look but also ultimately help achieve greater sales in the near future.
After changing their business model and completing the acquisition of a new location, Upstart Training felt it was the time to undergo a full transformation, which involved new branding and in turn a new location on the internet.
We worked with Innovative Fitness to help convert their website over to the new logo as well as edit existing pages to meet newly added classes and programs. We also assisted in suggestions for marketing in moving forward with a blank slate while also reaping the benefits of an aged domain name. We wish them well in their new endeavors and look forward to working with them on future projects under the new name.
Their new website can be visited at http://www.innovativefw.com
By using a clean and concise navigation on this micro-site along with high end graphic design we create an atmosphere for high end buyers to make choices on a vehicle away from the typical dealership setting. It also serves as a marketing portal to attract a narrow range of customers which allows the target demographic to be much smaller.
The first, Lipton Credit Hotline, is a micro site aimed at low income buyers and those who have a not so stellar credit rating, giving them the ability to get a loan and get approved to own a vehicle.
The second micro site is Lipton Pre-owned Supercenter, created as a way to highlight their pre-owned inventory and give these vehicles their own small portal. In addition to the ability to sort by make from the top nav, there are a number of online forms which make it easy to find financing, contact for more information, or get a trade in appraised.
Amkai, a leader in medical software solutions, came to the Writer's Block and Visionology seeking a new web solution for their aging online presence. Working with the senior staff at Amkai we helped to develop a new clean design language throughout the website while also increasing the functionality and the ease of future upgrades by integration with a content management system.
The new website is a major step up in all facets from their previous presence, allowing for easier content upgrades, better report management, and more flexible lead tracking.