Her Perfect Car

Project Details

Lexus of Rivercenter, the owner of Her Perfect Car, is one of the top Lexus dealers in the Cincinnati area.

Her Perfect Car was conceptualized by Lexus of Rivercenter as a way to cater to the female buyer of their vehicles. They wanted a design that would entice female owners, being bright, colorful, and using appropriate graphics as well as providing appropriate content throughout.

Working with another design firm, Visionology helped to shape the concepts to completion. The website was separated into areas for different types of women, from "the graduate" to the "young at heart", providing a unique visitor experience as well as providing the opportunity to sell vehicles to particular age groups. Simple tabs and quick tabs throughout make navigation streamlined and pages easy to manage. Her Perfect Car became the perfect way for Lexus of Rivercenter to give their female clients a place of their own.

Technology