Innovative Fitness & Wellness

Project Details

Innovative Fitness & Wellness, formerly Upstart Training, specializes in fitness and aerobic health as well as personal training for the central Connecticut region.

Innovative Fitness & Wellness had an outdated website that not only didn't showcase their services and results in an easy to use manner, but visually had no impact which you should in a genre such as this. Will Mackie, the owner, came to Visionology seeking a better design, a new direction, and a better way to showcase their products, services, and results for new potential clientèle as well as make it easy for those returning for new information.

We started from the ground up building an entirely new branding structure, starting with the logo and working into the website. We were able to separate the website into only a few sections to limit the amount of searching people need to do to get around. Recently online training has become a major focus and this was highlighted in the navigation and with it's own section of the website to which new plans and packages can be easily added. The rest of the website was organized in a highly functional and visually stunning package that puts Innovative's online presence at the forefront of the health and personal training genre.

Technology